9 Hypnotic Words You Can ‘Instantly’ Use
I just picked up this cool tip from my good friend -
Jo Han Mok, who’s truly a Master Wordsmith.
Apparently, certain words that end with “ly” can be
sneakily used in your copy to slowly and hypnotically
influence your readers.
Obviously, these words easily slip into their minds
under their radar and you can clearly see how these
words work powerfully as persuasion weapons.
Quite evidently, I’ve already led by example in using
all these words in the couple of paragraphs earlier…
* obviously * clearly * Slowly * apparently *
certainly * easily * powerfully * evidently * Instantly
Spot them? : – )
Then next time you write copy, try sprinkling your
copy with a liberal dose of words that end with “ly”.
I think you might easily wind up amazed at how much
more ‘hypnotic’ your copy instantly becomes.
Hope you found this quick tip useful.
Yours In Success,
Dario Montes de Oca
P.S. Obviously, if you like what I just shared with
you, you’ll clearly be delighted with Jo Han’s brand
new “Recipe For Riches” report, which you’ll certainly
want to pick up, over at:
==> http://dariomontesdeoca.com/masterwordsmith
How To Make This Year Great! – Master This ONE Skill
If you are hoping, wishing, wondering how this year will be
different – the answer is it won’t…unless you master the
one single critical skill that equals financial freedom!
I’m talking about copywriting…
You see, there’s nothing else you can learn that gives you
the confidence to create more sales, more profits and more
of just anything you ever want…simply using a pen or your
keyboard.
It seems crazy but I’ve done it over and over again for
myself and my own business – thanks to this vital
expertise. And the best part is you can actually learn how
to write copy that sells. You don’t need be some creative
genius or literary talent (trust me, I’m neither).
Now I thought I knew a lot about copywriting but just
recently a huge box landed at my front door from Yanik
Silver. Inside was his brand new Ultimate ‘At-home’
Copywriting Workshop course (from his $4k/person live
event).
http://dariomontesdeoca.com/copywritingworkshop
First off, his new package is massive. I’m talking over 30
lbs. 3 huge 3-ring binders, 12 DVDs, and a pile of CDs and
extras. I’d estimate at least 1400 written pages of
material. (You should have seen me trying to drag this
sucker in from my porch) 
But it’s not just bulk. He’s actually made my life easy
because now whenever I want to sit down and write a kick-
butt email, ad or sales letter – I can just flip right to
the section I need. Everything is tabbed so you can quickly
and easily find ‘swipe files’ for any sales copy you need.
It feels like cheating!
He’s put examples of every single thing you’d need for your
Internet business (emails, pops, endorsements, web sites,
headlines, guarantees, PPC ads, etc).
I’ve said this before, and I’ll probably keep repeating it
forever, that the greatest skill I’ve ever learned is how
to write words that sell. Fact is, you truly are just one
good ad, sales letter or website away from a fortune.
And this is without a doubt, the most comprehensive
resource I’ve ever seen on Internet copywriting. That’s why
I pushed so hard to get Yanik to let me offer this material
from his one-time-only workshop, to all our customers.
Originally Yanik gave a $200.00 ‘early-bird’ discount only
to his customers. He’s now raised his prices to be more in
line with what this material is truly worth. But I didn’t
think it was fair that you’d missed this price break.
I went to bat for you and managed to secure the same
savings. But the rub is Yanik won’t let me keep that going
forever. Just enter in coupon code: UCWY200 on the order
page to get the special discount. (Please keep that coupon
code private and don’t pass it around.)
I suggest you get there immediately before you miss out
again!
http://dariomontesdeoca.com/copywritingworkshop
Sincerely,
Dario Montes de Oca
P.S. Yanik’s Silver Copywriting course comes with my
absolute highest recommendation. He is one of the few who
actually *over delivers* on their promises.
http://dariomontesdeoca.com/copywritingworkshop
The #1 Secret For Highly Successful Internet Marketers Exposed!…
I feel like I’ve let you down…
Not entirely and certainly not on purpose.
You see, you’ve probably heard me talk about the importance
of copywriting. The power of writing words on paper or on
the computer screen and getting people to send you money
(sometimes lots and lots of money). Of course, you know
sales copy is important and I bet you even have a few
resources on the subject.
I just had the chance to review Yanik Silver’s brand new
Ultimate ‘At-Home’ Internet Copywriting Workshop and I’m
STUNNED. I know that might sound like I’m being over the
top – but this package is truly incredible.
Look, this is one of those times when I truly wish I could
just grab your mouse and force you to click over to this
page and check it out for yourself:
http://dariomontesdeoca.com/copywritingworkshop
I’m serious – and here’s why…
First off, his new package is massive. I talking over 30
lbs. 3 huge 3-ring binders, 12 DVDs, and a pile of CDs and
extras. I’d estimate at least 1400 written pages of
material. (You should have seen me trying to drag this
sucker in from my porch)
But it’s not just bulk. He’s actually made my life easy
because now whenever I want to sit down and write a kick-
butt email, ad or sales letter – I can just flip right to
the section I need. Everything is tabbed so you can quickly
and easily find ‘swipe files’ for any sales copy you need.
It feels like cheating! He’s put examples of every single
thing you’d need for your Internet business (emails, pops,
endorsements, web sites, headlines, guarantees, PPC ads,
etc).
It doesn’t matter if you have your own product, sell other
people’s product as an affiliate or whatever business
you’re in – copywriting is by far the #1 skill you need to
create more sales, more profits and more of just anything
you ever want…simply using a pen or your keyboard.
Check it out here:
http://dariomontesdeoca.com/copywritingworkshop
Sincerely,
Dario Montes de Oca
P.S. One last thing and this is really important. Here’s
how to get a $200.00 Savings!
Yanik previously gave a $200.00 ‘early-bird’ discount only
to his customers. That’s over and he’s raised his prices.
But I didn’t think it was fair that you’d have to miss out
on that. That’s why, I went to bat for you and managed to
secure the same savings.
Just enter in coupon code: UCWY200 on the order page to
get the special discount. (Please keep that coupon code
private and don’t pass it around.)
http://dariomontesdeoca.com/copywritingworkshop
How To Skyrocket Your Sales And Crush Your Competition Even If They Sell The Exact Same Thing You Do!
Over 70 years ago, one man had the answer to increasing
almost any product’s sales and literally crushing the
competition.
His name?
Claude Hopkins. And today his advice is even more valuable
than it was during the 1920s.
Hopkins was one of the most famous ad men and really the
Father of modern advertising. His two books “My Life in
Advertising” and “Scientific Advertising” are worth reading
and re-reading.
If you read on, I’ll share with you one of Hopkins’
greatest secrets for attracting more business.
Listen closely – the secret is *EDUCATION*.
By educating a prospect about how things are done in your
business, even it’s the same exact thing any one of your
competitors could tell, will produce a tremendous selling
advantage.
Don’t believe me?
Look around at nearly all the advertising being done based
on the plea: “Buy my brand”, “Come to my store”, “Give me
the money which you give to others”. Typically this falls
in the category of boasting and bragging advertising.
Frankly, consumers don’t care one lick about you or your
company, they care about the benefits they’ll get from
dealing with you.
Let me share with you how Hopkins used this advertising
secret to rocket a so-so beer brand from 5th place into a
tie for 1st place in just a matter of months. Listen to
this:
Schlitz Beer hired Hopkins to increase their falling market
share. Every beer manufacturer at this time was screaming
“PURE” in their ads. In fact, companies were spending a
fortune just advertising this 4 letter word as big and as
bold as they could. They even took out double pages ads to
put that word in even bigger letters. All this shouting and
no explaining was making zero impressions on the buying
public. Nobody ever explained what ‘pure’ really meant
until Hopkins came in.
The first thing Hopkins did was take a factory tour. On
this tour he was shown plate-glass rooms where beer was
dripping over pipes. Inquiring the reason for this, Hopkins
was told that those rooms were filled with filtered air, so
the beer could be cooled without any impurities.
Next, he was shown huge expensive filters filled with
white- wood pulp that provided a superior filtering
process. The manufacturer then went on to explain how they
cleaned every pump and pipe, twice daily to assure purity.
And also how each bottle was sterilized not once or twice,
but four times before being filled with beer.
Then, Hopkins was shown the 4,000 foot deep artesian wells
dug to provide the cleanest and purest water available,
even though the factory was right on the shore of Lake
Michigan. (At this time Lake Michigan was not polluted and
could provide clean water.)
Finally, Hopkins was lead into a laboratory and was shown
the mother yeast cell, that was a product of 1,200
experiments to bring out the robust flavor. And he was told
all the yeast used in making Schlitz beer was developed
from that original yeast cell.
After his tour Hopkins exclaimed, “Why don’t you tell
people these things?”
The manufacturer’s response was because every beer
manufacturer does it the same way.
And to that Hopkins replied, “But, others have never told
this story…” And he went off to create an advertising
campaign explaining to people what makes Schlitz beer pure.
Once again he told the same story any brewer could have but
he gave a meaning to purity. And this is what took Schlitz
from 5th place to a tie for 1st place in market share.
Really, this whole process is just educating.
Educating prospects about the how’s, the why’s, the good,
the bad and the ugly. You simply cannot over educate
people.
Now maybe you’re thinking anything from the 1920′s can’t
possibly work today — WRONG!
Murray Raphel, a retail direct marketing consultant, tells
the story of how he was visiting one of his clients, Ethan
Allen Furniture, and he noticed carpenters in the back room
repairing furniture. He asked, “Do you make furniture
here?”
The reply from the manager of this store was, “No, those
are carpenters doing work on Ethan Allen wood furniture.”
He went on to explain how every customer is given a
lifetime guarantee on all their wood pieces. And he quickly
added, “But all Ethan Allen stores do this.”
But of course no other store advertises this fact.
Soon Raphel ran an ad stating *Every Piece of Ethan Allen
Wooden Furniture is Guaranteed For Your Lifetime!*
And wouldn’t you know it, a competitor soon ran the same
guarantee in their ad. But guess who got the credit for the
guarantee?
That’s right — the original store.
So here’s the bottom line: Take the time right now to write
down exactly what you do in your business (even if it’s the
exact same as any other competitor). Write down absolutely
everything and tell people everything. Don’t suffer from
the curse of assumption – let people know and they’ll knock
down your door to order!
(c) Surefire Marketing, Inc.
==========================================================
Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites…and he still
doesn’t know how to put up a website.
He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
latest resource for copywriting: http://dariomontesdeoca.com/copywritingworkshop
==========================================================
How To Create Powerful Offers That Drive Your Sales Through The Roof
What does a mafia boss know about marketing?
Lots. Read on to find out…
Do you remember in the movie “The Godfather” when Don
Corleone says, “I’m gonna make him an offer he can’t
refuse”?
And it’s this simple concept that’s the backbone of any
successful sales proposition you make. (However if I were
you, I’d probably leave out the threats of violence in your
sales piece.)
From now on, your job is to create such powerful offers
that anyone reading it would say to themselves, “My
goodness, I’d have to be a complete idiot not to take them
up on this deal!”
And creating a powerful offer like this is easier than you
think.
Let me share with you one of the most compelling offers
I’ve seen. It took a dying hotel on the wrong side of the
Vegas ‘strip’, where you had to watch your wallet at every
turn, and transformed it into a super moneymaker.
This is from a very successful ad that used to run for Bob
Stupak’s Vegas World hotel. Listen to this deal and see if
you wouldn’t act on this even if you were just an
occasional gambler:
“Act now, to receive a virtually free Las Vegas vacation.
For $198 per person or $396 per couple I will:
1) Put you up in a luxurious mini suite in an exciting Las
Vegas hotel right on the famous strip.
2) I will give you free tickets to a show with name
entertainers.
3) I will put a chilled bottle of champagne in your room
for free.
4) I’ll let you drink as much as want for free, whether
you’re at the gaming tables, playing slots or in one of the
lounges.
5) I’ll hand you $1,000 of my money to gamble with for
free.
6) I’ll let you keep all your winnings.
7) I’ll guarantee you’ll win a color TV, VCR or a faux
diamond ring.
Obviously I’m not going to give this incredible deal to
everybody in the whole world. There can only be (small
number) of these vacation packages available. First come,
first served.”
If that’s not an irresistible offer, I don’t know what is.
The closer you can get to something like this, the more
customers you’ll have falling all over themselves to give
you their money.
Does this give you a few ideas?
========================
Using The Bonus Pile On
========================
Vegas World’s offer uses a concept I call “Bonus Pile On”.
And the way it works is to keep piling on bonus after bonus
until finally you have to say “no mas” and whip out your
charge card.
It was the same thing with the famous Ginsu knife
commercials a few years back. They used this technique
perfectly to sell millions of dollars of cutlery. The
announcer would say “And if you act now you’ll also
get…” and then about 15 different knives and kitchen
gadgets would pop up on the screen.
It made you think about how much value you were getting for
such a little price. That’s the power of the “bonus pile
on”.
So what’s the best way to start using this in your
business? Well, one of the best ways I know is using paper
and ink. You can give away a series of valuable reports
with any purchase. What’s more, you could even make this
information available as a download from your website so
you’d have zero distribution cost.
Or you could make deals with other businesses where they’d
let you give away a product or service from them to your
customers. If you really use your imagination here you’ll
come up with lots of ways to create a “bonus pile on”.
===============================
Make Prospects Take Action Now!
===============================
There’s no doubt about it – deep down, everyone of us is a
lazy procrastinator. That’s why you need some kind of
deadline or scarcity factor to make prospects take action
now. If your prospects believe an offer is going to be
around forever, there’s no reason to take action.
That’s the reason deadlines work so well. In one of my
businesses, I’ll stamp a red deadline on the order form for
the last day prospects get over $2,000.00 in free bonuses.
And believe me, it’s not unusual to get people ordering
right on the very last day of the deadline just because of
this stamp.
=======================
100% No-Risk Guarantee
=======================
Finally, the last component of a powerful offer is to make
your deal as risk-free as possible. Nobody wants to make a
mistake and be stuck with something that doesn’t deliver as
promised. That’s why you should make every effort to lift
the risk from the prospect and place it squarely on your
shoulders. Make a bold guarantee and make it for as long as
possible. If you have a quality product, you shouldn’t
worry because most often return rates will drop the longer
you extend guarantees for.
Another strategy to try is offering a 30-day “hold-your-
check or charge slip” trial. That means people will send
you checks postdated 30 days out or you won’t charge their
credit cards for 30 days. Joe Karbo used this to sell tens
of thousands of copies of his book “The Lazy Man’s Ways to
Riches”.
Now you have all the keys to creating your own irresistible
offer and watching your sales soar. Just keep adding value
and more bonuses until you come up with an offer than makes
your prospect feel guilty for not ordering.
(c) Surefire Marketing, Inc.
==========================================================
Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites…and he still
doesn’t know how to put up a website.
He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
newest resource for online copywriting -
http://dariomontesdeoca.com/copywritingworkshop
==========================================================
