How To Create Your Very Own PDF Report In Two Simple Steps
There are many benefits to having your own PDF report and some of those include professionalism, the ability to distribute your report throughout multiple channels on the Internet, and provide links that direct the readers of your report to any website of your choosing, just to name a few.
Making your own PDF (Portable Document Format) report is extremely easy. As long as I have content that readers can absorb I can whip out reports all day long.
If you’ve got content (which is information) then you can make a report on it and then distribute that report as you wish, but we’re not going to talk about the content part here, I’ll save that for another post.
So…
Here are the steps to take for creating your very own PDF report:
1.) You will need OpenOffice or Microsoft Word to publish the content you want to transfer as a report (I prefer Word).
When you use these programs it’s good to keep in mind that what you see is what you get. If you change the font to big bright and pink, the words in your report will be big, bright and pink. You can change this as you like and also add pictures or graphics for extra flare.
2.) Save what you just published onto your computer then go to Doc2PDF.com. Scroll down where you will see “Convert this document”.
Browse your computer for the file you just saved, open it, and then click “Convert Document”. Save that PDF file on your computer and it will open that document in Adobe Reader.
By the way, Adobe Reader is the most common format and comes pre-installed on many computers. To get your report open and read by as many people as possible without many technical difficulties I recommend using them, download it here (free):
–> Download Adobe Reader by clicking here
Congratulations! You just made a PDF report.
That was simple wasn’t it? Now that you have your report there’s two final steps to take. Once you have your report saved as a PDF it’s time to let the world have access to it…
This is how you do it:
At this point you will need your own domain and will need to download FTP (File Transfer Protocol) software (very easy!).
1.) Go to Filezilla-Project.org and download “FileZilla Client” to your computer.
Once you’ve downloaded FileZilla Client you’ll need to enter your Host, Username and Password on the homepage. For example, your Host will be: “ftp.YourDomain.com” and your Username and Password will be whatever it is you choose. Your hosting company will provide you with this.
2.) Once you’re connected look for a file on the right hand side that says “public_html” and double-click it. On the left hand side find your Adobe PDF file and drag it inside the “public_html” folder.
You’re done!
You can do this over and over to crank out PDF reports all day long. If you’ve got the content you can make a report on it.
And as a side note for the last step above you can customize the name however you like.
The last report I made I saved as “howtogetunlimitedleads.pdf” on my computer. I then transferred that to my ftp public_html folder and now the world can access it by going to http://dariomontesdeoca.com/howtogetunlimitedleads.pdf.
Dario Montes de Oca
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How To Increase Your Online Revenue On Autopilot
If you are already making some money on the Internet,
how do you increase the revenue and earn more money online?
Do you have to work twice as hard as you did earlier?
Not really because marketing online is very different than
those in the real world where you can implement new tactics
easily on the Internet.
To start making money online on autopilot, the first step
is to think a bit more creatively about your current webpages.
Look at your website, and analyze the pages. Then identify
the one page where you could add an “up-sell”.
What to up-sell and how to up-sell is the key.
Up-selling is not a difficult art to master provided you
know what to up-sell and how to up-sell. More often than
not, marketers mix up a lot of ideas and make an absolute
hash of up-selling. In fact, in some cases, people drop
their ideas of buying a product when they are given a
product that doesn’t correlate to the main product.
Once you understand what you need to up-sell, you should
find out how best you can up-sell your product.
Here are some cost-saving techniques to help you increase
your online revenue on the Internet:
i. You can now add an up-sell on your newsletter subscription
page. All you got to do is ask the visitors to sign up for
let’s say a free trial offer just before they click on the
Register for the paid product.
ii. You may have a sales page directly selling a particular
product. Just add another product before the visitor can
click on the Buy button for the paid product. You may text
the up-selling product as a discounted bonus!
iii. You could also up-sell your product in the shopping cart.
This is what you should do – Before the visitors confirm their
order, ask them to include the up-selling product in the cart.
This could be a good conversion mechanism because you don’t
really ask the customers to go through a series of steps to
click and buy on your up-selling product.
Mind you – Any effort you take to increase your online revenue
on autopilot has to be done with equal amount of diligence.
The task here is on a different wavelength. You intend to make
money without you having to actually work for it. If you have
been a believer in earning money by working hard, this concept
would come as a big change for you.
Importantly, there is no niche on the Internet, which does not
have scope for you to earn money on autopilot. All it needs is
a bit of thought, and you would be able to crack some ideas on
your own. Watch out for one thing though – At the start, as it
happens in most cases, the revenue inflow wouldn’t be as huge
as you would have forecasted.
Take things slowly, and if you are able to add even one zero
to your earning on a monthly basis, you would have made a
good start to earn money on autopilot.
Dario Montes de Oca
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How To Get Into The Right Market
Not targeting your market is like bowling blindfolded. Maybe you get lucky, maybe you don’t. And attempting to market to a general audience is not a successful way to run a business.
These are the four factors you’ll need to consider knowing:
1. Who will be your potential customers? For example, if you are setting up a website that discusses alternative medicine, you can bet your target audience is not going to be video gamers! They must share the same interest or affinity towards your niche.
2. What is the best way to know your market’s behavior and preference? The easiest way is to conduct survey on your website (provided you already have ongoing visitors). Make your list a part of the process, and have them tell you what they really want and need.
If you can can’t do that, then spend a little bit time at the forums that are related to your market and learn what people are looking for, or what do they need to know. This is one of the best resources available to the savvy marketer, and should be taken full advantage of.
3. Choose the proper target market. In the preceding example, we used the analogy of video gamers and alternative medicine. If you are promoting a high ticket product, it makes little sense to market to people who are not willing or able to pay for your product. Do they have access to your services? Is enough information available to them to make the right decision and reach for their wallets? Is the niche you are planning on promoting saturated and have heavy competition? Just who is the competition?
4. Chose the proper customer profile. This goes a long way in guiding your sales efforts, and also helps you to know whom you are promoting to. Learn the language of the niche – each niche has its own specific language and slang that is used in talking about it. You need to sound believable and show credibility. Nothing will drive your potential customers away quicker than the fact you don’t speak their language.
Although this simple guide does not go into enough detail to run a proper market analysis, it gives you a good overview of what to look for, and the type of information to gather, whether through a custom built survey, or through hiring a market consultant to run the demographics for you. Either way, knowing your market is half the battle, and does not leave you wondering what your market really needs.
Do you want to cut your time doing market researches? Then do ‘local niche marketing‘ where you’ll have almost no competition. Here’s clear set of directions to follow to start a profitable local niche business http://dariomontesdeoca.com/localnichesecrets
Dario Montes de Oca
How To Make A Blogger Capture Page (For Free) By Chris Rutz
In this 3-part video series you’ll learn a ‘genius’ way to create a capture page for free using Blogger. This is a great way for you to get started on building your business especially if you’re on a tight budget.
I’ve used this method below successfully in the past to gather leads and start building a list. In fact one of my first capture pages I built was using this same method you’re about to learn.
Simply follow what Chris teaches in these videos and you’ll have a brand new capture page set up in a very short time; you’ll be able to tweak and change things around for higher conversion rate as well.
Enjoy:
Dario Montes de Oca
How To Use Testing For Breakthrough Marketing Results
Advertising is expensive. And it costs you the same amount
of money to run an ad (or mail a letter) that brings in 2
customers as one that drives in 20 customers. So that
difference is in your ad (or letter).
Let’s say you’ve come up with what you think is a good ad
(powerful headline, good offer, sizzling copy, etc.), now
you’re ready to test.
Testing will help you:
1. Save yourself a bunch of money.
2. Improve any results you’re currently getting.
3. Stop guessing about what works.
I’d say those are some pretty good reasons to learn all
about testing and how to apply it to your business. So
before spending loads of money on your new ad you can (and
should) do a few low-cost/no-cost tests:
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The Sleep On It Test
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First, you should let your ad sit for at least a day. Then
the next day you can come back to it with new eyes and a
fresher perspective. You can find errors that weren’t
apparent before. Also, your chances of writing a good ad
are significantly improved with rewriting. (I will rewrite
an ad or letter 3, 4 or 5 times before I’m done.)
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Reading Aloud Test
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I don’t know what it is about reading something aloud
versus reading to yourself, but you’ll pick up lots and
lots of insight into how good (or bad) your ad really is by
reading it aloud. All the bumps and rough spots jump out at
you.
Or a variation on this is to have someone else read it you.
This is even better. As they’re reading it, you should take
out a copy of the ad and make notes on it. One big
advantage of this is your reader is completely impartial.
He won’t stress certain phrases or words to make the
meaning clearer. And if the reader is having trouble you
know that’s an area to edit.
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Sneaky Opinion Test
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This test is really great. Take your ad off your printer
and make a xerox copy of it. Then go around to a few people
who should be in your target market and say something like,
“Take a look at this, I just found this in a magazine.” Key
point: Do not tell people you wrote the ad because they’ll
be say how nice it is.
You’re gauging their response. If they say something like
“Did you write this?” or “This is really good.” What that
really means is your ad stinks.
But if you start hearing “Do you know how I can get this
done?” or “Do you do this?” then you know you’re on to
something good and ready to spend money on your test.
Opinions are great, but the only votes that really count
are the ones that are paid for. The first thing you *don’t*
want to do is call every newspaper, magazine, throw-away,
etc. You need to start by testing small. And that means
spending as little as possible to get accurate results.
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Test Small
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Joe Sugarman (He sold millions of Blu-blocker sunglasses)
tells how he would test all his ads in the Southwestern
edition of the Wall Street Journal. Because this was the
cheapest and smallest edition of the Journal to test.
That way he was able to read results quickly and then
decide whether or not to ‘roll-out’ to other editions. So
how can you apply this information to your business?
Easy.
Let’s say you’ve been running ads in your local paper.
Well, usually newspapers have zoned editions based on zip
codes. So instead of paying for your ad to appear in the
entire circulation, you simply put it in one of the
cheapest and most representative zones available.
And by tracking the response (using a specific phone#,
person, extension#, etc.) you can safely predict what
results you’ll get once you go out to the entire
circulation.
One more point: It’s better to run your test ad in a daily
paper instead of a monthly magazine. Simply because you can
ascertain information more quickly.
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Don’t Fall For Your Ad Rep’s Traps
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You cannot multiply zero. That means if there is no life in
your ad — kill it before it drains more money and time
from you.
Don’t listen to your media rep’s b.s. about repetition and
getting discounts for multiple insertions. Remember, these
guys have no clue about how to create advertising that
works. If they did, they’d be running ads in their own
magazines and making tons of money.
Infomercial marketers realize this point. Imagine spending
$100,000.00 to produce one single 30 minute spot and then
buying $400 – $1,000 in media to test it out. That’s what
infomercial companies do.
They know if the phones aren’t ringing after a couple of TV
spots — they’re definitely not going to ring if they throw
tens of thousands of dollars in media at it, either.
Follow these tips and you’ll be able to save a lot of money
plus increase response. Just test until you come up with a
winner and then keep running it!
(c) Surefire Marketing, Inc.
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Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites…and he still
doesn’t know how to put up a website.
He is the author, co-author or creator of several best-
selling online marketing books and tools, which can be
found at http://dariomontesdeoca.com/copywritingworkshop/
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